Digital, Social & Mobile in Thailand – Q4 2015

After wowing us with lots of interesting stats and facts about Digital, Social and Mobile in Southeast Asia and Thailand in particular earlier this year, Social Media powerhouse “We Are Social” published an updated version of their Digital Southeast Asia almanac. This time however time constraints seem to have gotten the best of the We Are Social team as the current report only shows two slides per Southeast Asian country. However it still shows some intersting data.

Digital in Thailand

With a population of 65.1 million and an internet penetration rate of now 54% the ongoing growth of the www is clearly visible. What is even more impressive though is the amount of social media users at 38 million which accounts for 58% of the total population. And it gets even more impressive. Thailand sees 97.1 million mobile connections! This means 149% of the population use mobile connections. That’s insane! Finally we see that 34 million users use social media on their mobile which equals 52% of Thailand’s population.

thailand digital and social 2015

Facebook in Thailand

Due to the fact that Facebook is the biggest player in the social media field We Are Social spend some time checking Facebook stats for the land of smile in particular.

We can see that there are 38,000,000 Facebook accounts overall in Thailand which probably all belong to my students. The nice thing here: There seems to be no gender imbalance. 50% male and 50% female accounts. The biggest age group is the group of 20-29 year olds with a slight male dominance in this demographic (51% vs 49%). Further more interesting to see that the senior citizens in Thailand still don’t seem to jump on the internet and Facebook bandwagon which is obviously related to the culture and the slower speed of implementation over here.

Facebook stats thailand

Overall some nice data here but next time it would be interesting to see more facts and specifics. So We Are Social…you know what you gotta do! The original presentation can be found here: Digital Southeast Asia 2015.

Sascha Funk

Founder / Editor at
Sascha is the publisher of and switched from an online marketing agency life in Europe to a teaching and education life in Thailand. He also writes about Teaching & Technology.

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