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Krating Daeng // Red Bull

Since I’ve been asked to do so I’ll gladly follow this request and introduce some famous Thai brands that became famous worldwide. Today we’ll start with one of the most famous ones…

Krating Daeng // Red Bull

One of the most famous brands world wide might be Krating Daeng or, how it is called in most parts of the world, Red Bull. While most people know, not at least thanks to Sebastian Vettel, that it is based in Austria, Europe only a few know its origin.

Krating Daeng was established in Thailand by a poor bus attendant (who died a billionaire in 2012) and became quite famous quite fast…. read more…

In the mid 80s Mr. Mateschitz from Austria came across Krating Daeng while he was on business in Thailand and decided to cooprerate With Krating Daeng, improve the formula for western taste (cut the animal ingredients) and promote it as Red Bull. Everything else from then on his history…

Sascha Funk

Founder / Editor at My-Thai.org
Sascha is the publisher of my-thai.org and switched from an online marketing agency life in Europe to a teaching and education life in Thailand. He also writes about Teaching & Technology.

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